The Brief
Comax UK wanted to enhance their brand visibility and maintain a consistent and professional appearance across their fleet of new MAN vehicles. They required a high quality, durable and eye-catching design that would promote their brand effectively whilst withstanding the rigors of daily use.
Consistency: Ensuring uniform design and quality across all vehicles
Durability: The wrap needed to withstand all weather conditions and the daily wear and tear of fleet operational vehicles.
Installations: Efficiency managing the partial wrap and signwriting for multiple vehicles with a tight timeframe.
Designing & Methodlogy
Design Phase
The project began with a detailed discussion with the Client to understand the overall brief, branding requirements and vision. Our Design team developed a cohesive design that included the company logo, contact information and key branding elements such as icons representing the items they sell across the UK. The design was then tailored to fit the contours of the vehicles, ensuring maximum visibility and aesthetic appeal.
Material selection: We chose 3M IJ280 Printable Wrap Vinyl for it’s superior quality, durability and excellent installation ease. This material is known for it’s conformability to complex surfaces, making it ideal for vehicle wraps. This vinyl’s long term performance and resistance to environmental factors made it a perfect choice for the Clients needs.
Production: Using our high resolution large format printer, we produced high resolution graphics on the 3M IJ280 vinyl. The prints were vibrant ensuring that the branding elements would stand out on the road.
installation: Our experienced installation team meticulously applied the partial wraps and sign writing to each vehicle. The process involved:
Surface Preparation: Thorough cleaning of the vehicle surface to ensure optimal adhesion
Application: Carefully applying the vinyl to avoid bubbles and creases, ensuring a smooth professional finish
Quality Check: Each vehicle underwent a rigorous quality check to ensure the wrap was applied correctly and met our high standards
The Finished Project
Immediate Outcomes
Enhanced Brand Visibility: The new wraps provided a striking and professional look, increasing the Clients brand presence on the road.
Uniform Appearance: The fleet now has a cohesive appearance reinforcing brand identity and professionalism.
Long-Term Impact
Durability: The 3M IJ280 demonstrated excellent durability, maintaining its vibrant appearance despite exposure to harsh weather and daily operational wear and tear.
Brand Strengthening: The project reinforced the Clients commitment to quality and professionalism, strengthening their brand image in the community.
Conclusion
The fleet branding project for Comax UK was a resounding success. By utilizing 3M IJ280 Printable Wrap Film and employing meticulous design and installation processes, we were able to deliver a solution that met all of the Clients expectations. This project not only improved the visual appeal of Comax UK’s fleet but also played a significant role in enhancing their overall brand presence.
